The soundbite summary: While it’s easy to do the math on the potential additional revenue from nutrition services, what is often overlooked is all the work required to generate that revenue. You first have to decide if you want to do that work.
If you own a gym, should you be offering a nutrition service? We’re talking about why nutrition is uniquely difficult compared to fitness, focusing on the “doing” and not the science, events, one-on-ones, on-boarding, and more.
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