Better Client Results. Stronger Retention. New Revenue.

For gym owners and coaches ready to build stronger retention and recurring income – with nutrition.

Choose your path

My members need nutrition

You know nutrition matters, but you don’t want to coach it yourself.

I want a nutrition business

You want to be a transformational coach and work closely with clients to deliver results.

TRUSTED BY 2,000+ GYMS, CLIENTS, AND LEADERS IN FITNESS PERFORMANCE

“We have about 40 members doing it. This is the most feedback I’ve gotten from members… they love this way of eating.”

-Jason B., Gym Owner

“It’s a sane, rational approach that actually works in real life.” 

Coach Meg, CrossFit Gym Owner

“Easy to implement. Easy to get buy-in from clients whether you’re coaching one person, 20 people, or a whole gym.”

Coach Mary

The 800gChallenge® and Lazy Macros® are registered trademarks. Coaches, gyms, groups, or individuals cannot use the 800gChallenge® or Lazy Macros® names or methodologies in marketing or commerce without using a product by OptimizeMe Nutrition.