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OptimizeMe Nutrition

Stop reinventing the wheel for nutrition challenges.

You need a plug-and-play solution! How about a solution that >1,200 gyms have already used to bring nutrition to their members? With the done-for-you challenges by OptimizeMe Nutrition, you get ready to use marketing templates, education, and point-scoring system. Eighty percent of your work for a nutrition challenge is done! Your work is bringing excitement, engagement, and leadership.

Ready-made #800gChallenge® and Lazy Macros® Nutrition Challenges for Your Members

You don’t need some unique or extreme nutrition challenge. You need the boring basics that are remarkably effective – yet your members aren’t doing.

According to the USDA, more than 80% of Americans aren’t eating enough fruits and vegetables and according to the CDC, more than 70% of them are overweight. It’s a mismatch of not enough quality paired with too much quantity. 

They need to spend time focusing on very basic nutrition practices – adding fruits, veggies, and whole food protein sources – without additional rules and restrictions. 

The 800g Challenge® focuses on adding fruits and vegetables to the diet, and Lazy Macros® builds on that by also adding a protein target. Neither require eliminations – as processed foods can be a part of a healthy diet. 

Both approaches are practices individuals should continue well after your challenge ends – they are THE foundation of a healthy diet! 

Consider a group challenge the training wheels to help members build habits with group accountability and motivation for them to then continue on their own.

Oh, and you don’t have to do all the work! Use a plug-and-play nutrition challenge by OptimizeMe Nutrition. 

What's Included in these Nutrition Challenges?

Step-by-step instructions and a content calendar

This is your road map for a successful nutrition challenge. Get the step-by-step instructions of what to do and when. You just need to focus on execution and engagement, not content creation!

Scoring Rules and a Leaderboard

The rules of scoring are already laid out and paired with a real-time leaderboard (key for a challenge!). The friendly competition can be a great way to drive engagement and accountability.

Marketing Templates

Don't want to create the social media graphics and captions? Don't want to write the emails? We hear you! Get the templates and the schedule of what to send when.

Education Content for 4 Weeks

How many nutrition challenges just kick-off without any support along the way? (A lot!). Not here, however. The content for both challenges answered the FAQ your members will have about each program like sugar in fruit, body composition changes, and what are good sources of protein.

Challenge Option 1: The #800gChallenge®

Eat 800 grams, by weight, of the fruits and veggies of your choice and then... anything else you want.

No eliminations. No restrictions.
Members love the simplicity – and the results!

Don’t use either SugarWOD and Wodify? See the FAQ below.

Challenge Option 2: The Lazy Macros® Challenge

Adds on to 800g Challenge with scoring a protein target plus lifestyle components like sleep.

Yet still no dietary eliminations.

Don’t use either SugarWOD and Wodify? See the FAQ below.

Frequently Asked Questions

Your fellow gym owners asked these questions.

What if we don't use SugarWOD or Wodify?

Unless you are a Zen Planner customer or were thinking about trying SugarWOD for your gym, we recommend the Wodify Rise product because:

– There are no fees to use it, and
– It provides a user-friendly interactive app with a leaderboard (no Google spreadsheets!).

If you are a ZenPlanner customer, contact before purchase.

Can I see a sample of the product?

Sure! Below are samples for the #800gChallenge®. Note, the Lazy Macros® challenge is set-up logistically the same way (of course, with different content and point structure).

SugarWOD samples.

Wodify samples.

Can I run the challenge more than once?

Only with a re-purchase. You effectively purchase the licensing for one event.

Repeat purchases do receive 50% off, however (effective Spring 2022)

What's the main difference between SugarWOD or Wodify?

Due to the differences in their technological capabilities, SugarWOD has less work for the gym lead. This is also why the product is more expensive ($229 vs $159).

What if I don't want to run a challenge – but want to teach the #800gChallenge® and Lazy Macros® to new members?

Become an affiliate where you can license the names, methods, and receive materials for your coaching practice. The first step is completing the Three Pillars Method Masterclass (for Coaches). 

The #800gChallenge® and Lazy Macros® are registered trademarks. Gyms and groups cannot use the names and methods without using a product by OptimizeMe Nutrition.

GYM CHALLENGE Testimonials


We'd love to hear from you. Also let us know which challenge and software system you are interested in.
Please allow 1 business day for a response.